The new brand identity

I stumbled upon the concept of margin while reading a post by Michael Hyatt, which led me to design my ideal week. Richard Swenson, M.D. (who wrote the book: Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives) describes margin like this:

Margin is the space between our load and our limits. It is the amount allowed beyond that which is needed. It is something held in reserve for contingencies or unanticipated situations. Margin is the gap between rest and exhaustion, the space between breathing freely and suffocating.

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection. I wasn’t really growing my business in a sustainable way; I was just booking one client after the next. At the time this seemed like a good thing: doesn’t growing my business mean getting more clients?

A long redesign.

What if instead of booking up to 100% capacity (which more often than not ends up being closer to 120%), we only booked up to an 80% capacity?
What if we left more room for growth (personal or professional) and stopped being one with “busy-ness”?
I spent nearly a year turning down every new project (and even getting rid of old ones) so that I could reduce my workload, build in more margin, and create what is now Digital Strategy School. It takes time to build margin into your schedule.Write a book. Create a program. Update your contracts and proposals (which has been on your to-do list for how long..?) Spend more time with your family. Go above and beyond for a client. Learn something new. Actually follow through on the things that have been nagging at you for a long time.

When you design your ideal week, you start to see that the time you think you have is often not in alignment with how much time you actually have.

After designing my ideal week, I had a much clearer idea of how to create a framework for my week that would empower me to feel more focused by theming days of the week, and even parts of the day. SO simple, I know. Some of you have been doing this for ages and you’re already a pro, and some of you who saw my schedule said “woah, that’s so rigid, I need more flexibility!”

Structure enables flexibility.

If you’re not sure how much time you are actually spending on various tasks, use a tool like Rescue Time (their free version is excellent!) which runs in the background and tracks where your time is being spent. It can even send you weekly reports so you know exactly how much time you wasted on Facebook, or spent in your email inbox! You can assign different websites or programs/applications on a scale of very distracting to very productive, so you can see at a glance things like: which days of the week you’re most productive, which times of the day you’re most productive, and the sites on which you’re spending the most distracting time. Turns out I’m consistently “in the zone” around 3pm in the afternoon; so instead of trying to tackle highly creative work first thing in the morning (when my brain is barely functioning), I handle it in the afternoon, when I know I’m at my peak!

Creating more margin has been game-changing for my business.
What would be possible for yours?

Sonia Villegas

Mon nom est Sonia Villegas,

Mon métier? Raconter des histoires!

Je suis photographe et professeur de photographie. Dotée d’une grande sensibilité agrémentée d’un petit grain de folie, je suis dynamique, souriante et très sociable.

J’ai eu la chance de collaborer avec de grands magazines tels que: ELLE, Tocado et Cosmowellness.

Partant d’une démarche photojournalistique, j’aime particulièrement saisir ces instants qui font toute la différence entre de simples photos et un vrai reportage. Mon but? Rendre des images élégantes, intemporelles et pleines d’émotions.

Enseignante photo depuis 2008 et résidente en Suisse romande depuis 2012, je donne des cours de photographie et Photoshop pour débutants et intermédiaires au sien de Suisse Photo Club à Lausanne ainsi que des cours privés. Je propose également des workshops comme « Street Photo » et photographie de nuit pour ne citer qu’eux.

Je suis née dans une petite ville proche de Barcelone. Fascinée par le monde l’image, spécialement par la photographie, j’ai fait mes études dans la prestigieuse école  « Institut d’Estudis Fotografics de Catalunya à Barcelone ».

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